Tag Archive | Apple
Reflection: Steve Jobs and Yom Kippur
Making my final rounds scrolling Twitter at 1am Wednesday night in my London dorm room, I stared at my dimly lit MacBook screen, stunned as the Steve Jobs tweets started pouring in. I quickly glanced at my sleeping roommate then outside to the Kensington Streets in London, expecting riots to disrupt the quiet suburb. But […]
Starbucks’ New Logo
A Positive Change for a Classic Brand Identity On January 5th, 2011, Howard Schultz, President and CEO of Starbucks, announced the small but MONUMENTAL change of it’s iconic logo. By removing the words “Starbucks Coffee” from the green emblem and emphasizing the historic mermaid, Starbucks has secured its status as a powerful lifestyle brand, forever uninhibited […]
