In my attempt to be a well-rounded and observant communication student, I’ve recently been upgrading my online reading list. Instead of fashion blogs or Perez Hilton, I’ve started to follow professional bloggers and websites more relevant to my field of study. Here are some funny topics over the last week:
The iconic old GAP logo has recently been replaced with a new (simpler?) logo to appeal to a more hip, younger modern crowd. I personally agree with most of the viral complaints: the new logo looks like it was created on Microsoft Word by a 7-year-old. To view what others are thinking, check out the fake twitter page
(Updated: In a shocking turn of events GAP has decided to listen to its consumers and switch back to it’s original logo. Marka Hansen, President of GAP Brand North America stated:“We’ve learned a lot in this process. And we are clear that we did not go about this in the right way. We recognize that we missed the opportunity to engage with the online community. This wasn’t the right project at the right time for crowd sourcing.”
My thoughts: publicity stunt? Now all I want to do is enter a GAP store?)
It had to happen soon enough: children under 10 using their own social networks. The successfulness of the websites is still up in the air, but I can see the appeal of children connecting with other children. This summer, I spent a lot of time with my three younger cousins: ages 2, 7 and 9. The 9-year-old had his own ITouch filled with dozens of action games as well as a “texting” application shared by his other friends. When I asked why he needed to text (his parents make his plans and drive him around, no need for “sorry BUS is late be there in 15”) he said he liked knowing what his friends were up to at all times.
Most of these social networks listed in the link need adult supervision, but I can see how easy it would be to hack in and make younger friends.
In my Theory and Process class, we are currently learning the role of humor in cognitive processing. Using humor and association to distract viewers from the real meaning of a company. In this 1-minute video, 50 seconds have nothing to do with the brand. Capturing the attention of an audience before introducing the brand can be a smart tool– when used successfully. This ad is successfully funny, but my interest stops at the 50 second mark–I still don’t know what EDS is.
“You don’t have to study-you go to BU” and “Why are all BU girls bitches?”
Why did the writers feel the need to add those lines, or even make Erin’s character from BU?We’re not on Harvard’s level but we’re clearly one of the top private universities in the nation.
Besides that, the movie was incredible: the writing, acting and drama. I felt the movie personally appealed to me as a public relations major studying communication, in Boston, just across the Charles River from Harvard. Additionally, my high school is located in Palo Alto, California – the same town as Facebook’s headquarters.