Last night, I was at my friends apartment, when a random boy came up to me:
“Hey! Don’t YOU follow ME on Twitter?”
I stared at him, for I had never seen him or read his Twitter before in my life. He began to introduce himself, but his unimpressive conversational skills sent my mind soaring into the depths of my IPhone’s Twitter application. As I scrolled through my Twitter Following list, I realized I was following a lot of irrelevant strangers.
When I made my Twitter 10 months ago, I jumped on the band wagon and used it to simply follow media outlets and news sources. Only recently have I begun trying to interact with PR professionals and post relevant information to my follower’s lives.
As each social networking site accumulates more members, more irrelevant information makes it hard to set you apart from the rest of the web.
Twitter Do’s and Don’ts:
1. Write relevant and timely information: Don’t Tweet about a current event days (or hours) after it happens. People flock to Twitter to get LIVE updates about the world around them.
2. Write concise information: with only 140 characters, make your message clear and to the point.
3. Use relevant hashtags: If you add “#Survivorfinale” “#PRintern” “internchat” “megajobhunt” to your post, you will attract new followers that have similar interests as you. If you add “#worstdaysboysarelame” you will not attract new followers and your current followers might dock you as an irrelvant source.
4. Don’t retweet the big news stories: If your followers are as intelligent as you, they most likely also follow the Wall Street Journal. Retweet stories from special niche categories or specific opinion pieces most people might have overlooked.
5. Engage in conversations with your followers and join live chats: Strengthening bonds with followers of similar interests will teach you new ideas and attract new followers to your account. Weekly live PR chats like #u30pro or #pr20chat.
6. Limit your followers: as I learned the hard way, only follow people that provide relevant information. At least for me, between 4 classes, 20 hours of interning, 3 extracurricular activities, exercising and eating–I only want to read about humorous, informative and applicable stories. Your time is precious.
7. Move the conversation into other platforms: Twitter is a social networking website. So use it! Talk with strangers about your favorite new stories, new ad campaigns or your favorite flavors of frozen yogurt. Then if you feel the connection is an important one, post your LinkedIn profile or blog. Who knows? You could read learn something or even land a job.