Tag Archive | PR

New Media Tools

I recently heard a guest lectures discuss new and relevant media tools to use in the communication industry. In my Corporate Communication class, Sean Carlson captivated my attention by introducing me to new applications and inspired me to use it for faster research making sense of real-time information. Sean Carlson: Manager of Global Communications at […]

BU Utilizes Twitter: Blizzard Crisis

Weather warnings of an approaching Boston snowstorm prompted Boston University’s Human Resources to send this mass cryptic email to the university: “Sent 11:42 pm on Thursday, 20 January, 2011 Boston University’s Charles River Campus will have a two (2) hour delayed opening on Friday, January 21, 2011.” Staring at my iPhone email moments before drifting […]

3 BU Case Studies: Fall 2010

1. Boston University’s Student Alumni Association: De-Stress Fest Problem: Promote “De-Stress Fest” event despite Boston University campus-wide hectic final exam week. Solution: Students turn to procrastination tools (social media) in times of quick stress releases. Working alongside the SAA’s communication team, we designed a short promotional video depicting the anxiety of student final preparation. The […]