Tag Archive | PRSSA

Harold Burson’s 90th Birthday

“What was it like to attend the Nurenberg trials?” inquired a student from the audience. Harold Burson didn’t hesitate his reply, “Awesome.” I recently had the honor of attending Burson-Marsteller’s Founder Harold Burson’s 90th birthday party. Located at Boston University, the birthday celebrations applauded Burson of his seven decades leading the communications industry, followed by vanilla cake […]

3 BU Case Studies: Fall 2010

1. Boston University’s Student Alumni Association: De-Stress Fest Problem: Promote “De-Stress Fest” event despite Boston University campus-wide hectic final exam week. Solution: Students turn to procrastination tools (social media) in times of quick stress releases. Working alongside the SAA’s communication team, we designed a short promotional video depicting the anxiety of student final preparation. The […]