Tag Archive | SAA

3 BU Case Studies: Fall 2010

1. Boston University’s Student Alumni Association: De-Stress Fest Problem: Promote “De-Stress Fest” event despite Boston University campus-wide hectic final exam week. Solution: Students turn to procrastination tools (social media) in times of quick stress releases. Working alongside the SAA’s communication team, we designed a short promotional video depicting the anxiety of student final preparation. The […]